Contacts:
Jenny Schweigert, execdir@agchat.org, 309-241-8803
Sara Duncan, sara@www.ofic.com, 503-586-1246
In an effort to advance forestry and agriculture communications, specifically on social media, Oregon Forest & Industries Council and the AgChat Foundation have collaborated to host a one-day training event on January 17.
The inaugural Log On 2017 conference is designed for foresters, conservationists, farmers, ranchers, natural resource and agribusiness professionals from across the pacific northwest. Sessions will focus on translating experiences within timber and agriculture to relatable conversations and fostering improved communications with those who may have questions about natural resource operations. An emphasis will be placed on expanding communication of personal experiences on social media, in person and with societal leaders. Additionally, the conference will team those in timber and agriculture advocacy to provide supportive networking opportunities.
Brent Fetsch from Northwest Farm Credit Services will set the stage for the day’s collaboration by illuminating the need for joining the offline and online conversations around our forests and fields. The morning will follow with sessions about utilizing tools like Instagram and visually appealing technology to share experiences, and basic Facebook, Instagram and Twitter instruction. A working lunch will feature Oregon Representative Julie Parrish, who will share her personal and professional experiences networking with Oregonians and the importance of social media to grassroots advocacy. The afternoon will focus on navigating challenging conversations, with communications insights from those who work in agriculture and forestry and those who work outside of natural resource.
The day will close with forestry advocacy pioneer, Russ Vaagen of Vaagen Bros. Lumber. Vaagen will discuss his recent experience of jumping into the world of social media and the conversations and value that have derived as a result of making connections with the public. He will leave the audience with his philosophy of an open-minded approach to communicating about food, timber, fuel and fiber.
Seating is limited. Registration is open until January 11. For additional information, session descriptions, presenter bios and details, visitwww.LogOn17.com.
